You can describe what you’re building. Can you describe why it will work?
Every feature carries assumptions that a need exists, that the solution changes behavior, and that the change matters to the business. Those assumptions harden into facts as they move through requirements, estimates, and delivery.
Untested, but no longer questioned.
Organizations that manage product work like manufacturing, settling the design first and then executing it efficiently, turn assumptions into requirements.
DesigningROI makes those assumptions visible and testable before they harden into commitments.